Haute Living Article by Catherine Rourke – Original Article: https://hauteliving.com/2025/03/unstoppable-an-exclusive-interview-with-sottopelle-ceo-carolann-tutera/766613/
It’s often said that CEOs never dreamed about success or got there playing by the rules. Instead, they worked for it and allowed their hearts to lead the way.
That describes SottoPelle® CEO CarolAnn Tutera, the first woman entrepreneur and original founder who launched the hormone pellet industry over 30 years ago with her late husband, Dr. Gino Tutera. Together they innovated a multi-patented dosing system, setting the gold standard for the entire pellet industry nationwide.
“I never dreamed of entering the medical field,” she says. “Instead, by being who I am, it would find me.”
SottoPelle® trains and educates medical providers in the best protocols for natural hormonal optimization, disease prevention and age-management medicine. It remains the industry leader in the use of bioidentical hormone pellets to help patients with menopause, andropause and age-related conditions.
“We are the industry pioneer in BHRT pellet therapy and the reason it is practiced across America today,” she says. “Our mission is to support people’s physical, mental, emotional, and spiritual well-being.”
By bringing bioidentical hormone pellet therapy to the forefront of human health, CarolAnn tapped the power of perseverance as the solo female in a male-dominated field. Now, more than three decades after positioning SottoPelle® as the pellet industry leader, CarolAnn reflects on her company’s remarkable legacy and exciting future.
Innovation and inner vision
CarolAnn remains a true visionary and innovative industry leader. She has devoted the past 10 years to expanding the company and brand to include Tutera Medical® and the Caitera™ line of health, beauty and wellness products, with nutraceuticals developed by Dr. Tutera. She has also created new products that have drawn celebrities like Tiffany Hendra, a former “Real Housewives of Dallas” star.
Under her vision and leadership, the Scottsdale-based company has been named the #1 Hormone Practice in Arizona for over nine consecutive years – no simple feat.
CarolAnn exemplifies the adage: “Don’t go where others have gone before; blaze your own path.” That’s why she defines her CEO role as “Compassionate, Energetic and Original,” giving new meaning to the traditional acronym.
As someone who embodies indefatigable energy and initiative, she is always looking ahead, seizing opportunities as they arise. Her vibrancy and unwavering determination propel her in every aspect of her life, whether professional, personal or social.
Confident, consistent and courageous
Photo Credit: Courtesy of Mindway Graphics
According to this unstoppable maverick, the most important qualities for an entrepreneur include unwavering faith and persistence.
“Being confident, consistent, and cour
ageous definitely helps,” she says. “You have to believe in yourself and put in the work. You have to take risks. This is essential for success.”
CarolAnn explains how she tackles the problems that every entrepreneur faces.
“I take it head-on as a force of nature instead of backing away,” she says. “It’s about embracing the power within to effect change. It’s about having the courage to stand up against adversity, push beyond one’s limits, and forge a path of resilience, determination, and success.
A born trailblazer
How does one develop such gumption? Where did it all begin for CarolAnn?
Watching her father manage his business bestowed CarolAnn with a creative spirit and helped to shape her entrepreneurial journey.
“I saw him open many clothing stores as a child and knew I had that entrepreneurial spunk as well,” she says. “But despite my entrepreneurial roots, I never imagined entering the medical field.”
CarolAnn notes that her father’s dedication, resilience and commitment to quality and integrity profoundly impacted her. His approach to work, emphasizing the importance of responsibility and the pursuit of excellence, has guided her professional and personal development.
Advice to entrepreneurs
CarolAnn believes that success requires perseverance, patience, courage, leadership and discipline. As she continues to grow her business and brand, she offers this advice to aspiring entrepreneurs:
“Learn from the bottom up and gather as much knowledge as you can. Allow your own ideas to shine and take you where you want to go. Don’t be afraid to stand out and glow. Don’t work at your job; play and enjoy it!
“Find what you love to do and keep at it, it will become a reality, and you will find that you never worked one day in your life because you loved it so much. Don’t ever give up!”
A passion for “aging gracefully”
Photo Credit: Courtesy of Carl Schultz
Always at the forefront of her industry, CarolAnn continues her natural leadership style as a social influencer and industry icon. Her passion is to eradicate the myths about aging and confusion about hormones so people can enjoy better health and more vitality.
CarolAnn is now shaping the industry’s future by focusing on the critical role of hormonal balance in brain and mental health and the prevention of neurodegenerative conditions including Alzheimer’s and Parkinson’s.
Over a dozen years ago, SottoPelle® began treating patients with Traumatic Brain Injury and concussions with positive results, including many NFL football players.
CarolAnn has partnered with other influencers to create podcasts on good health, hormonal balance and self-empowerment to face life’s challenges. She is featured in many magazines and news shows and remains dedicated to helping people age gracefully with greater vitality.
Awards and recognition
CarolAnn has received numerous awards including the Leading Businesswomen of Phoenix, the Top Inspiring Women CEOs to Watch, the Top 5 Most Trailblazing Magnates to Follow, and the Face of Hormone Replacement Therapy for several years. Other accolades include a MAC award for Most Admired Companies, Who’s Who in AZ Healthcare, and a Trademark Women of Distinction Honor.
As her work at SottoPelle® expands, the business continues its legacy, making a profound impact on the field of natural hormone therapy for improvements in human health.
“Every act of kindness, big or small, helps create a wave of positive change that can transform the world,” CarolAnn says.
SottoPelle® has now trained more than 3,500 providers and helped over 250,000 people worldwide enjoy happier, healthier lives.
Visit https://www.sottopelletherapy.com/
Original Article: https://hauteliving.com/2025/03/unstoppable-an-exclusive-interview-with-sottopelle-ceo-carolann-tutera/766613/
