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North Valley Magazine (August 2020) – She Makes Her Story featuring CarolAnn Tutera

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Born Leaders – Women in Healthcare

Born Leaders

The number of ‘women running healthcare companies in Arizonia grows as they bury archaic stereotype.

CAROLANN TUTERA, owner and CEO SottoPelle & Tutera Medical LEADERSHIP: “You need to be compassionate with your employees. You need a vision that they follow, you need to be effective in communicating with them and you need an open-door policy with them”

Business News | 17 Sep |

There are many layers that make up a woman. She is a daughter, a wife, a sister, a mother, a grandmother and a niece. She can be the breadwinner, the caretaker, or even both. But now, she is also a leader.

Women are the main decision makers for their families when it comes to healthcare and they make up the greater half of the industry’s workforce. As of 2017, 50.7 percent of new medical school enrollees were women, exceeding the percentage of men for the first time, according to the Association of American Medical Colleges.

Even so, only 26 percent of all executive positions in healthcare are filled by women, despite their overwhelming presence in the field.

But Arizona women have made considerable ground in closing the gap. Some women say that the medical field has become less of a male-lead workforce and more as an equal-opportunity field.

“Over time, women have had the ability to achieve executive leadership positions by the nature of applying some academic learning as well as life experience, and bringing that to the organization and applying a leadership that is different,” says Sharon Lind, CEO of Banner Ironwood Medical Center and Banner Goldfield Medical Center.

Banner Health is a trailblazer, with eight if its 14 Arizona-based CEOs being women. Healthcare brands like Red Mountain Weight Loss and SottoPelle are also headed by female founders and CEOs.

“I think women tend to be nurturers, so that runs well with careers in healthcare,” says Dr. Suzanne Bentz, the medical director and owner of Red Mountain Weight Loss. “That being said, there’s a lot of barriers to women in healthcare.”

Those barriers include stereotypes that physicians, leaders, executives and CEOs in healthcare are traditionally men, Bentz says.

Bentz adds that despite these “hard-fought stereotypes, women are excelling and succeeding.”

Some women procure the position as the original founder and visionary of the company, while others work their way to the top, starting out low on the totem pole and building up to CEO. But all of them show the power of the next generation of women.   

Attraction to field

The healthcare field has many moving parts that interlock at its core mission: healing people. But the complex, opportunist field is not for the faint of heart.

For clinicians, nurses and executives alike, no two paths to a career in healthcare look exactly alike.

Kim Post, HonorHealth’s CEO for the Hospitals Division and chief clinical officer, was introduced to the medical field at an early age due to her younger sister’s chronic illness. She traveled with her mother to see the pediatricians, physical therapists and speech therapists who treated her.

“It just became very comfortable to me,” she says. “My mom worked in hospitals all of her life and it just became a natural path for me.”

Initially setting her sights on becoming a physical therapist, Post decided last minute to go into nursing because it would afford her more time with her patients, a decision she says she has never regretted.

Her experience as a nurse and frequent weekly visits to hospitals as CEO gives her an insight she may not have had otherwise, understanding how her decisions ultimately affect her patients.

Dr. Traci Pritchard, the current president of the Arizona Medical Association and a radiologist, discovered her love for the fast-paced hospital atmosphere while she was studying to go into finance. During her studies, she worked at a hospital in the evenings to earn money and felt a rush of energy every time she stepped foot inside.

Understanding that a desk job wouldn’t satisfy her and intrigued by the doctors she worked with, she switched her major to pre-med and later got accepted into medical school.

“It wouldn’t sustain me forever,” she says, regarding her business and finance studies. “I knew I wanted to get involved in something deeper and more intellectual.”

For Judy Rich, the president and CEO of Tucson Medical Center, her decision to become a nurse came with the passing of her father only three days after her high school graduation. But her love for people married well with the decision.

“I don’t think I would have chosen nursing if I didn’t already have a passion and a personality to want to help people,” Rich says, adding, “It wasn’t a complicated thing for me. I didn’t think about it long and hard.”

But like other women in her position, Rich experienced the pull of being a mother and working woman and the nagging doubts that came with it. A single mother, Rich worked as a nurse at night after her children were asleep to make ends meet. Working and taking care of her children came with what she called a “series of tradeoffs,” but she never underestimated the power of showing up; a sentiment that has turned into her motto.

Dr. Bentz initially received her degree in nutrition as both a part of an interest in health and a passion for people struggling with their weight.

“As a young child, I suffered from childhood obesity, so that had an impact on me,” Bentz says. “I think out of that pain, I created my passion for helping people come back.”

Realizing that she wanted to do more for the community, she went to medical school and entered the medical field more than 25 years ago and ultimately founded Red Mountain Weight Loss several years later.

Lind, who holds a master’s degree in business administration, made her break into the field after spending time as a financial officer in retail.

“Healthcare, for me, provided more complexity,” she says. “It’s ever-changing and the complexity is very fascinating to me, so I embrace the opportunity to be in an organization that’s influencing healthcare.”

Her interest in the growing field and her passion for helping people segued into an extensive history of executive leadership in healthcare, overseeing multiple hospitals across the United States in her career.

Qualities of leadership

Many industry trailblazers hope having strong, dedicated women healthcare leaders and role models will inspire the next generation of women to follow in their footsteps.

Each woman leader in healthcare describes qualities that she hopes to have, and most say that leaders are patient, humble, fearless, transparent and compassionate. All of these tie into the hard part of being a leader: making the tough decisions, taking risks and providing a vision for the future.

For several women healthcare leaders, their leadership meant making big changes, like completely reworking the hospital’s budget and bringing stakeholders to the table to agree on their new approach to patient care; a feat easier said than done.

“I think the No. 1 quality for me has always been honesty and integrity and a certain transparency,” Rich says, emphasizing a need to be open to change, criticism and new opportunities.

Since one’s health is such a personal, delicate thing, having these qualities and leading in this way makes the hospital run much smoother for both the patients and staff. Showing the patients the human behind the executive’s desk with transparency and unabashed vulnerability is what makes a hospital like Rich’s run so efficiently.

Another unique, but crucial, quality is being a team player and not just a coach. Lind gives her team members the platform to provide their thoughts on the hospital’s vision, saying that their thoughts and opinions shape the entire hospital. She also emphasizes the importance of explaining the reason behind each decision to her team.

“I have a strong belief that we’re in it for a higher purpose and to enrich the lives of others,” she says. “When you share that leadership fingerprint with others, they get an opportunity to know me in a deeper way.”

Future leaders

For women looking to break into the medical field and procure leadership roles, it may seem like an impossible feat. But with a little guidance from the experts, it doesn’t seem so impossible. In fact, all of the women in leadership positions now had a role model within the healthcare field who served as a catalyst in their path to leadership.

Dr. Pritchard advises women to understand and acknowledge their professional currency and value to a company early on, citing the fact that women often undervalue their worth as employees.

“Early on, take the risk and put yourself in the position where you’re willing to risk your job if you demand being valued,” she says. “The sooner you start doing that at a younger age, the more your professional currency goes up.”

As an ever-evolving field, healthcare keeps its workers on their toes, so being open to ambiguity and accepting of change is important; a skill that both Post and Lind says was important to have.

At the same time, Post also recommends working in the present and leaving no task unfinished.

“You should always set your sights on doing a really good job in the role you’re in before you want to move on,” Post says. “You can’t leave a mess behind you.”

A diligent work ethic such as she describes helped build a solid reputation for Post within HonorHealth, who joined as a staff nurse and steadily climbed the ladder to her executive leadership role. With healthcare always evolving, remaining consistent and reliable will leave an impact on people.

“In general, women have to remain confident, surround themselves with supportive role models and keep reaching for that ceiling,” Dr. Bentz says. “Training, education and persistence are what it’s all about, and a belief in yourself.

“And then, of course, passion,” she continues. “You’ve got to be passionate about what you’re doing. It’s my passion that drives everything that I do.”

Advice from the top

Peggy Chase, president and CEO, Terros Health

Advice: “Look for things beyond what you currently do. See where your interests are. What is it that you think that you’re good at? Where are areas where you want to expand?”

Heather Chowaniec Brummett, president and owner, Balanced Physical Therapy

Advice: “Realize that you will be a business owner, wife, mother, daughter and homemaker all in one. It’s challenging, but with the right spouse and supportive family, it is possible.”

Anne-Marie Feyrer-Melk, MD, Optimal Heart & Stroke Prevention Center Center

Motivation: “I have always likened the draw to become a physician as a noble and true calling, worthy of a lifetime of learning and of effort, worthy of patients who bare their bodies, hearts and souls to you as precious.”

Debbie Flores, CEO, Banner Health Del E. Webb Medical Center and Boswell Medical Center

Motivation: “I went into human resources because I am very much a people person and healthcare is very much a people industry. What we do is touch lives and take care of patients, so I think it was a good fit for me.”

Kelly Helms, MD, Arizona Women’s Care

Advice: “I think patients and peers appreciate a doctor that can speak the truth, whether it is good or bad news. This helps build trust and respect between all parties.”

Pam Kehaly, president and CEO , Blue Cross Blue Shield, of Arizona

Leadership: “I believe in leadership by example. That means in every aspect of your life – professional, personal, social – you strive every day to live the values that you believe in. The way we lead our lives is a powerful statement to others.”

Cynthia Price, MD, SkinScience

Motivation: “Being a physician is truly the highest honor. As science is an ever-changing field, you get to continually learn and expand your knowledge base.”

Laura Robertson, CEO , Banner Health Desert Medical Center and Banner Health Cardon Children’s Medical Center

Advice: “I like to tell people, ‘Don’t be afraid. Be courageous. Try something different.’ Those new experiences and new roles will only increase your knowledge and your experience. Try different things, be courageous and also lead change.”

Carolann Tutera, owner and CEO, SottoPelle

Leadership: “You need to be compassionate with your employees. You need a vision that they follow, you need to be effective in communicating with them and you need an open-door policy with them.”

Anne Walter, MD, Dermatology & Skin Surgery Specialists

Advice: “You must enjoy what you are doing. Healthcare is an extremely important field, but it can also be stressful at times. Don’t underestimate your contribution to your patients and their families.”

Source: https://azbigmedia.com/arizona-women-shatter-glass-ceiling-in-healthcare/


SOURCE: Viveve Medical, Inc.

Viveve Medical, Inc.

March 19, 2018 08:28 ET
Viveve Announces FDA Approval of IDE to Conduct VIVEVE II Clinical Study

Trial expected to begin in second quarter 2018

Future results could support a marketing application for an expanded U.S. indication for the improvement of sexual function in women

ENGLEWOOD, CO–(Marketwired – March 19, 2018) – Viveve Medical, Inc. (NASDAQ: VIVE), a medical technology company focused on women’s intimate health, today announced it received approval of its Investigational Device Exemption (IDE) application from the U.S. Food and Drug Administration (FDA). The approval allows the company to conduct the VIveve Treatment of the Vaginal Introitus to EValuate Safety and Efficacy (VIVEVE II) clinical trial to assess the safety and effectiveness of the Viveve® System for the improvement of sexual function in women following vaginal childbirth.

“The approval of our IDE enabling Viveve to proceed with the VIVEVE II clinical study is a major advancement in our global commercialization strategy and positions our CMRF (cryogen-cooled, monopolar radiofrequency) technology for a broader range of applications in women’s intimate health. The initiation of this study, which is expected to occur in the second quarter of 2018, underscores our continued commitment to conducting high-quality, scientific and clinical research, as demonstrated by our previous randomized, blinded and sham-controlled VIVEVE I clinical study, and by our planned randomized, blinded and sham-controlled LIBERATE studies in the U.S. and Canada for the treatment of stress urinary incontinence,” said Patricia Scheller, chief executive officer and director of Viveve. “We believe that VIVEVE II, if successful, will clinically demonstrate that a single treatment with the Viveve® System provides significant benefits to women suffering from diminished sexual function following vaginal childbirth and may support a marketing application for an expanded U.S. indication for the improvement of sexual function.”

VIVEVE II – VIveve Treatment of the Vaginal Introitus to EValuate Safety and Efficacy

The VIVEVE II clinical study is a randomized, double-blinded, and sham-controlled trial with a planned enrollment of approximately 250 patients at up to 25 study sites in the United States and Canada. Subjects will be randomized in a 1:1 ratio for active and sham treatments.

A staged approach, or roll-in, for clinical enrollment has been required by the FDA in its IDE approval letter to the company. In the first stage, enrollment is limited to 50 subjects. The roll-in will require safety review by the FDA of a minimum of 25 subjects, one-month post-treatment. Following the roll-in, an IDE Supplement will be submitted to the agency to expand the study up to its intended 250 patients. While the safety data from the initial 25 patients are being reviewed by the FDA, Viveve will continue to enroll up to an additional 25 patients (total of 50 patients enrolled).

The primary efficacy endpoint is intended to be the mean change from baseline in the total FSFI (Female Sexual Function Index) at 12 months, following the submission of an IDE supplement. Patients will also be assessed for safety over the 12 months. The approved protocol also includes a variety of secondary and exploratory endpoints, including various endpoints measured at 6 months post-treatment. Initiation of the VIVEVE II study is anticipated to begin in the second quarter of 2018, pending Institutional Review Board approvals at the selected clinical sites.

Additional information regarding the trial design will be available on clinicaltrials.gov.

Ms. Scheller continued, “Viveve has worked closely with the FDA in the review process and appreciates the thorough review that the Agency has conducted. If the planned VIVEVE II study is successful, we believe it will show that Viveve’s CMRF technology can provide a safe and effective, single treatment option to improve sexual function after childbirth.”

About Viveve

Viveve Medical, Inc. is a women’s intimate health company passionately committed to advancing new solutions to improve women’s overall well-being and quality of life. The internationally patented Viveve® System, that delivers the GENEVEVE™ treatment, incorporates clinically-proven cryogen-cooled, monopolar radiofrequency (CMRF) technology to uniformly deliver volumetric heating while gently cooling surface tissue to generate robust neocollagenesis in a single, in-office session.

International regulatory approvals and clearances have been received for vaginal laxity and/or improvement in sexual function indications from over 55 countries. Viveve received approval of an Investigational Device Exemption (IDE) application from the U.S. Food and Drug Administration (FDA) in March of 2018 to proceed with VIVEVE II, a multicenter, randomized, double-blind, sham-controlled study to assess improvement of sexual function in women following childbirth. Initiation of the trial is expected to begin in the second quarter of 2018 and if successful, could support a marketing application for a new US commercial indication. Currently, in the United States, the Viveve® System is cleared by the FDA for use in general surgical procedures for electrocoagulation and hemostasis.

InControl Products by Viveve are FDA-cleared medical devices that treat stress, urge, and mixed incontinence conditions and that improve pelvic floor strength. Viveve exclusively distributes InControl Medical’s products to healthcare providers in the United States.

For more information visit Viveve’s website at www.viveve.com.

Safe Harbor Statement

All statements in this press release that are not based on historical fact are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. While management has based any forward-looking statements included in this press release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of our control, which could cause actual results to materially differ from such statements. Such risks, uncertainties and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions and other factors that are detailed in our periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements to reflect events or circumstances that subsequently occur or of which we hereafter become aware.

Viveve is a registered trademark of Viveve, Inc.
Geneveve is a trademark of Viveve, Inc.

The Upside of Aging

CarolAnn Tutera and SottoPelle®’s Advance

CarolAnn Tutera is the face, owner, and CEO of SottoPelle® an international medical company with numerous affiliated physicians/ medical practices across the globe. Under CarolAnn’s guidance, SottoPelle® is assisting thousands of patients every day with hormonal imbalance issues that impact their lives.

The SottoPelle® success story isn’t going unnoticed. Carolann was recently named an Arizona Business Leader in 2017 for unwavering leadership and vision as the driving force of SottoPelle®’s evolution. SottoPelle® is also #1 ranked hormone therapy clinic in 2016 & 2017 by Ranking Arizona.

No one wants to get, look or feel older, and all of us question – how do we find the upside of aging? SottoPelle® was founded to respond to the innate desire to counter the impact of aging due to hormonal imbalance. “Health and aging don’t have to be mutually exclusive. Our mission is providing a medically based, safe, and effective Bio-Identical Hormone Pellet Therapy (BHRT) for improved and sustainable quality of life. “says CarolAnn.

“Although our protocol is technology driven we never lose sight of our patients and their very personal needs. We are proud that we have earned a powerful and positive reputation for a natural approach to the patient’s overall health and needs. We don’t treat a symptom, we treat people. Many people think that BHRT is just for menopause but there are many other valuable applications for the therapy,” stated CarolAnn. “What sets us apart from imitators is our concierge atmosphere and approach that reaffirms to patients that they come first. When quality of care is valued and maintained it attracts attention and accolades from notable celebrities, athletes, and anyone seeking a true medical partner in health management.”

CarolAnn noted, “SottoPelle® has become synonymous with dedication and quality. It is a transforming experience to see how we are helping people every day resume their normal life activities without debilitating symptoms or concerns they suffered with for years. For those impacted by menopause, andropause, Traumatic Brain Injury (TBI), or any other hormonal imbalance SottoPelle has proven to be a game changer in their quality of life.”

2018 is bringing exciting growth and expansion of our technology and services for both patients and physicians. We
are excited to be on the forefront of our newest clinical assistive technology and infrastructure that is changing the integrated approach with which doctors treat SottoPelle® patients.

Patients trust SottoPelle® for BHRT, and they are working hard to maintain that respected position. As a founder and leader in BHRT, they remain determined to allocating countless resources to growing and supporting our best assets – our phy- sicians and patients.

Contact SottoPelle®
at 480.874.1515 or
8412 E. Shea Blvd., #101,
Scottsdale, AZ 85260.

This article was originally published in So Scottsdale! Magazine.